2013 was no stranger to changes. Not only was visual marketing a big part of the change that took place in social media but also monetization.
Now we are in 2014, and there are another sweeping set of changes that are bound to occur.
Here are 3 social media predictions for 2014:
#1: Pay to play
Facebook has recently changed its News Feed strategy in order to switch from organic reach to paid search. Google+, in turn, has introduced ads while Twitter is now a public company that will have to find a way to drive revenues. So, it’s clear that a number of companies will feel the pressure to pay in order to get more visibility for their content.
#2: Strategic Refocus caused by Facebook
With the way Facebook has changed the algorithm to suit paid search, small businesses as well as not-for-profit will have to incorporate other ways so as to market their content. This include opening a blog, using email marketing while creating content that is useful.
#3: Developing A/B Testing Tools by Social Networks
The launch of A/B testing tools for social networks which will be not only for big brands but also small ones will ensure the distribution of quality content across these social networks. for the ones that do manage to successfully manage these tools, an increase in a number of statistics such as impressions, website visits and engagement will leads to more conversions and sales.