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Preliminary Scorecard: How Effective Is Yahoo’s Panama Upgrade?

Paid Search - A Column From Search Engine Land The world of search marketing is divided into two types of people, it seems: Those who have never actually used Yahoo's new Panama sponsored search upgrade and never will; and those who are in knee deep working on their accounts, and want to find out how other fellow marketers are faring, so they phone me.

Never fear, we're all in this together! And I'm happy to report that on the whole, our lives are getting easier. Based on my rough industry survey, here goes with some preliminary Panama findings. I'll focus on the period after February 5, 2007, when the new ranking algorithm (Marketplace Design) kicked in.

Click to continue reading...


Paid Search - A Column From Search Engine Land
The world of search marketing is divided into two types of people, it seems: Those who have never actually used Yahoo’s new Panama sponsored search upgrade and never will; and those who are in knee deep working on their accounts, and want to find out how other fellow marketers are faring, so they phone me.

Never fear, we’re all in this together! And I’m happy to report that on the whole, our lives are getting easier. Based on my rough industry survey, here goes with some preliminary Panama findings. I’ll focus on the period after February 5, 2007, when the new ranking algorithm (Marketplace Design) kicked in.

Click to continue reading…