Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages.
PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you're not taking advantage of the opportunities available. You should move past just serving ads to putting forth comprehensive strategies that will grow your business.
Just to clarify, advertising is the paid promotion of goods and services. Advertising is an outlet for your creative message. Advertising is about reaching consumers. While reaching consumers is important, the message that's delivered to those consumers is what makes them wish to do business with you instead of your competition.
Are you treating your PPC campaign as an advertising outlet or a marketing opportunity? Many PPC advertisers treat the engines as advertising distribution, but fail to create marketing messages.
PPC engines have many features that let you have control over ad display, however, if you just use these features to serve ads—then you’re not taking advantage of the opportunities available. You should move past just serving ads to putting forth comprehensive strategies that will grow your business.
Just to clarify, advertising is the paid promotion of goods and services. Advertising is an outlet for your creative message. Advertising is about reaching consumers. While reaching consumers is important, the message that’s delivered to those consumers is what makes them wish to do business with you instead of your competition.
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