In Google AdWords and Yahoo Search Marketing (Y!SM), not only do match types have different names, but matching technologies and algorithms are dissimilar. I'll review the various match types and discuss differences. For this article, I've done some testing and included some results.
In Google AdWords and Yahoo Search Marketing (Y!SM), not only do match types have different names, but matching technologies and algorithms are dissimilar. I’ll review the various match types and discuss differences. For this article, I’ve done some testing and included some results.
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