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Don’t Obsess Over Superficial Details

Ever see one of those movies that show some super-secret government agency with plush high-tech interior offices that belie the exterior location? You know the ones I'm talking about. The secret spy base in headquartered in a rundown part of town in a dilapidated building that nobody but a squatter would give a second look. But as the camera moves inside we are shown a state-of-the art facility worthy of a Manhattan high-rise office in the 22nd century. Sometimes SEO is just like that—but the opposite, actually, with companies obsessing over superficial metrics like top ten listings. And the biggest culprits of this obsession tend to be small business owners with websites!

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Ever see one of those movies that show some super-secret government agency with plush high-tech interior offices that belie the exterior location? You know the ones I’m talking about. The secret spy base in headquartered in a rundown part of town in a dilapidated building that nobody but a squatter would give a second look. But as the camera moves inside we are shown a state-of-the art facility worthy of a Manhattan high-rise office in the 22nd century. Sometimes SEO is just like that—but the opposite, actually, with companies obsessing over superficial metrics like top ten listings. And the biggest culprits of this obsession tend to be small business owners with websites!

Click to continue reading…