Google's Universal Search was definitely a buzz generator at Search Engine Strategies in San Jose. Universal was tagged as probably the most significant development in search this year, and its effects are just starting to be felt throughout the industry, by both searchers and search marketers alike. It’s particularly timely that this week’s guest columnist is Google’s David Bailey, who heads the team working on Universal Search. Today, David shares the reasoning behind the team's work on Universal Search, along with some examples of how it works.—Gord Hotchkiss
Google’s Universal Search was definitely a buzz generator at Search Engine Strategies in San Jose. Universal was tagged as probably the most significant development in search this year, and its effects are just starting to be felt throughout the industry, by both searchers and search marketers alike. It’s particularly timely that this week’s guest columnist is Google’s David Bailey, who heads the team working on Universal Search. Today, David shares the reasoning behind the team’s work on Universal Search, along with some examples of how it works.—Gord Hotchkiss
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