Nearly a decade ago, I believed in the power and promise of locally focused Web sites and applications. Back then, I was COO of About.com and in hindsight can say that I was a bit ahead of market adoption, to say the least! We ended up pretty successfully focusing on interest-based sites that became all the rage as the Internet "verticalized."
This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month.
But today, plenty of research tells us that online consumers are now using the Internet to make local decisions more than most other applications, except maybe email. So it’s now pretty clear that the time for local is finally and really upon us.
Nearly a decade ago, I believed in the power and promise of locally focused Web sites and applications. Back then, I was COO of About.com and in hindsight can say that I was a bit ahead of market adoption, to say the least! We ended up pretty successfully focusing on interest-based sites that became all the rage as the Internet “verticalized.”
This article is part of Local Search Week here at Search Engine Land, a special look at local search marketing issues in the run-up to our SMX Local & Mobile conference next month.
But today, plenty of research tells us that online consumers are now using the Internet to make local decisions more than most other applications, except maybe email. So it’s now pretty clear that the time for local is finally and really upon us.
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