Chances are, your search marketing efforts could be missing as much as 80% of your target audience.
Don’t believe me? It’s true.
Why? It’s fundamental. Most search marketers agree that about 70%-80% of all clicks come from the natural (organic) search results, while the other 20%-30% come from sponsored listings (PPC). Yet despite these stats, it seems that the only thing B2B marketers want to talk about lately is their PPC campaigns.
Chances are, your search marketing efforts could be missing as much as 80% of your target audience.
Don’t believe me? It’s true.
Why? It’s fundamental. Most search marketers agree that about 70%-80% of all clicks come from the natural (organic) search results, while the other 20%-30% come from sponsored listings (PPC). Yet despite these stats, it seems that the only thing B2B marketers want to talk about lately is their PPC campaigns.
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