There’s a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general search engines (Google, Ask, Yahoo, MSN) introduced a new feature to their search engine results pages (SERPs): blended results.
Blended search (also known as universal search) presents a [...]
There’s a craze sweeping the search engine marketing world, but thus far B2B marketers have been slow to catch on. In 2007, the leading general search engines (Google, Ask, Yahoo, MSN) introduced a new feature to their search engine results pages (SERPs): blended results.
Blended search (also known as universal search) presents a new opportunity for marketers, and optimizing your content to appear in blended search results is not as difficult as you may think.
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