One of the most fundamental elements of any successful B2B advertising campaign is the ad itself... The message... The copy....
Patricia Hursh
Just what do search marketing and dating have in common? According to Seth Godin, the keynote speaker at last week's...
Successful B2B marketing efforts—particularly search advertising campaigns—often utilize landing pages designed to collect registrations. Website visitors must complete a (hopefully...
A close look at recent market studies sheds some light on what's happening in the world of business-to-business marketing, and...
Many b-to-b search advertising campaigns are designed to generate online leads. Typically a company's search ad promotes a specific resource...
