Need to attract more visitors to your site — after a negative review about your products or services? We’ve all experienced the sting of a negative review, and unfortunately it hurts more than our feelings. Negative reviews on sites such as Yelp and Citysearch can be detrimental to the health of any business and must be carefully handled to avoid more damage. How about fighting back with some healthy dose of online reputation management? Oh yeah, that’s an integral part of internet marketing these days, mastered by some of the top SEO companies in the industry.
Up until recently, the role of reputation management was played by top PR firms. But when it comes to online reputation management, SEO companies are undertaking this sensitive responsibility and doing a good job at it, too. What makes them authorities on the subject? Dealing with search engine content is their forte, and it takes knowing the specific algorithms and dances of the search engines to either push down negative information on the web or own industry keywords – the two main tactics of online reputation management.
A negative review happens to the best of us, but coming up with a proactive way to deal with it will put you ahead of the game. Find an SEO agency (you can search for one at www.topseofirms.com) that offers online reputation management and watch them do wonders for your brand and reputation. As with any SEO practice, patience is required, which means you might have to invest in a long-term commitment, but all the hard work will be followed by a rise of positive content in search results, and more importantly (walla!) more traffic to your site.