One of the biggest no-no’s in social media marketing is to not push your products but to start conversations that will lead to relationship building going forward. This takes time, and once it does pick up, you will find yourself amongst brand loyalists and promoters that will not only spread the word about what you offer but also turn skeptics into believers.
You can imagine how important relationship building is in the social media space as evidenced by several success stories, and so here are a few simple tips by which you can build relationships:
#1: Communicate, communicate, communicate…
If you are able to communicate earlier as often as possible than your competitors, this is how you can stay on top in your industry. Whether you use forums, newsletter or even blogs, the faster you deal with the hottest topics in your industry, the more your audience will look up to you as a source of information that they might need.
#2: Be honest
If you wish to lie when using social media, this is one of the worst ways by which you can promote your business as it always comes back to haunt much later, and will do much more damage than you can imagine. So, it is important that you are honest about your company’s advantages and shortcomings. One of the worst ideas when running a business is to insult someone’s intelligence as most customers are wary enough to spot a ‘fake’ a million miles away.
#3: Remember to listen
As with any normal relationship, it is important to listen more than talk. Since social media allows you to interact with your customers and get to hear what they say, it is one of the best ways by which you can build relationships with them when you pay attention to what they need and meet their expectations promptly.