Search Engine Marketing

Search Engine Marketing news. tips and more

July 21, 2011

Free Internet Marketing Tips To Increase Your Sales

Almost every business realizes the vast potential that the internet holds to sell their products, and which is why internet marketing strategies have taken the business world by storm, no matter what size the business really is.

The success of any strategy is to generate large amounts of quality traffic to your website if sales are to be made, and for this to happen, there are a few tips that can ensure you do get this going. So here are free Internet marketing tips that will increase your sales:

#1: SEO article writing

One of the best ways by which you can generate traffic to your website is to write a keyword-rich SEO article while linking your website to it and posting it at the major article directories on the internet. As soon as you post it at several e-zines, you’ll find that more and more visitors will drop by your site to see what you offer.

#2: Link exchange between relevant websites

If you Google your website’s keywords, then you can ask for a link exchange with the websites that appear on top of the search results. This is another low-cost method by which you can generate more traffic to your website as well.

#3: Participate on forums, boards and social networking sites

One of the ways by which you can introduce your product to people is by participating on forums, boards and particular social networking sites that cater to your product or service. The best part about this kind of marketing strategy is that it costs nothing while you are able to make a lot of friends in the process.

#4: Post your site’s link to Web Directories

Do not hesitate to post your website to web directories as many and as much as possible.

Filed under Search Engine Marketing by on .

July 6, 2011

Three Tips To Target The Right Social Media Sites

There’s no doubt in the minds of businesses, bloggers and pretty much everyone else that great potential exists in the realm of social media marketing. However, the wrong way to go about this is to take a one-size-fits-all approach by using popular sites such as Digg or StumbleUpon.

However, this is hardly the way you should go about working on getting more traffic for your blogs in particular as there are certain factors that might fit in with what you are trying to promote on your blog, and this will make the difference in generating readers for your blog:

#1: Audience – general or niche

Always ask yourself whether you need a general or niche audience for your blog, and in finding the answer to this question, you will then be able to make the choice between popular news sites such as Reddit or StumbleUpon or looking for social media sites that cater to specific niches.

#2: What content works or does not work

Since every social media site’s users enjoy reading certain types of content (while also disliking certain types of content), this should give you a good idea as to what kind of content you should prepare so that you can generate a lot of traffic. Alternatively, in knowing what kind of content readers of that particular social media site do not like, you will be able to avoid writing that kind of content.

#3: Demographics

It’s not just about the number of visitors you receive but the quality of these visitors that make the difference especially if you are offering a product or service. Now if you pick a social media site that has similar demographics to your target audience, you can be sure that this approach will be far more effective than targeting a general audience.

Filed under Search Engine Marketing by on .

June 28, 2011

Tips To Becoming A Better Social Media Marketer

More and more businesses are turning to the medium of social media so that they can generate more traffic to their website or blog. Of course, this is how they can build awareness of their product or service to potential customers which will then lead to a larger number of sales and thus, resulting in greater profitability for the business.

That’s what it’s all about, right?

If you are a social media marketer, then you would know what this means already but there are times when we might slip up when it comes to the basics, and so here is a list of tips that can help you stay on track and help you become a better social media marketer:

#1: Using the right social media sites for your clients

Right off the bat, there is no point for you to create accounts on hundreds of social media sites while not being able to get traffic to your blog or webpage. Perhaps, it’s wiser to stick to the most popular sites such as Digg, Reddit and StumbleUpon while also looking for niche-specific social networking sites that pertain to each of your clients.

#2: Use it regularly

If you want to get better at social media marketing, then you have to ensure that you use each social networking tool regularly in order to determine what works and what doesn’t. Another way by which you can get better is by tracking what other marketers are doing, and take a few tips from them as well.

#3: Appealing content to your audience

To the social media marketer, this is one of the most important parameters and in developing appealing content for your readers as well as social media users such as breaking news, controversy, lists and so on and so forth, you can ensure that your blog or website will get regular traffic.

Filed under Search Engine Marketing by on .

June 23, 2011

E-business Solutions

Are you ready to launch an online business? Do you need a new website? With the economy still fragile, it may seem like a bad time to start an e-commerce company. It can be difficult enough to raise the funds for the launch — let alone enough money for marketing and search engine optimization. But with the right Web agency on your side, a new business venture could not only survive the weak economy, but also thrive.
e-business

To those looking to start a new e-commerce business, successful business owners suggest enlisting the help of a full-service Web agency. A full-service agency should be able to provide you with the most important e-business solutions to help launch, market and grow your e-commerce business.

Not all websites are created equal. You need a site that is not only visually pleasing, but also user-friendly and search-engine friendly. You want a website that brings in traffic and sales. In addition, you need a site that is dependable and easy-to-use by your staff. Make sure that your Web agency can provide third party application integration, support, and ecommerce hosting.

Finally, no matter how impressive your website, it will not reach the target audience without the right marketing strategies. Every electronic business or online company should invest in customized Internet marketing services, search engine optimization, local search optimization, email marketing and affiliate marketing.

Filed under Search Engine Marketing by on .

February 25, 2011

Increase Online Sales with SEO Shopping Carts

Competition for online sales is fierce. Small businesses and e-commerce companies must constantly search for new ways to improve website sales, from launching the latest social media marketing strategies to enhancing the look of their site. While there are many factors to consider when improving the sales effectiveness of a site, here is a look at SEO shopping cart software — a sure way that online companies can increase website sales and “transform mere surfers into spenders.”

A search engine-friendly shopping cart can greatly help to increase your website traffic and online sales. However, not all SEO shopping carts are the same. For example, you want a search-engine optimized shopping cart that allows for the creation of unique, custom-written title tags. You also want a shopping cart that is user-friendly for your customers. This is why we recommend the latest MUST HAVE shopping cart called AscenderCart.

Along with offering the best in standard shopping cart features – including premium security, a simple shopping experience and product management tools — AscenderCart’s SEO shopping cart features include custom keyword rich URLs, image ALT attributes, page titles, anchor text, Header H1 tags, configurable Meta keywords, configurable Meta descriptions and much more. These features increase traffic to your site and ultimately increase sales.

Online companies and small businesses who want to learn more about the SEO shopping cart features provided by AscenderCart can do so by visiting the company’s website. In an effort to educate clients on basic SEO tactics and procedures, the company is offering a FREE SEO training manual for merchants, business owners and non-profit organizations.

Filed under Search Engine Marketing by on .

October 3, 2010

Search Engine News from this week

Here are some of the search engine related articles and posts we have found interesting this week.

Can Google Detect an Affiliate Website?

Graywolf: The answer to that is slightly nuanced but, for simplicity’s sake, they don’t hate affiliate websites. Nor have I seen any evidence that shows affiliate sites are penalized.

Google New Shows You What’s New With Google Products

Google Tutor: Google New is a service launched by Google recently to help a Google fan stay abreast of all the new things and developments happening in the world of Google products, all at one page.

How To Find Public Domain Works with Google

What are public domain works, and how can you find them on the Web? (Wendy Boswell)

girl with music playerKindle Secret Exposed: Popular Highlights Reveal Content That Clicks

Search Engine People: Readers can highlight passages on the Amazon Kindle. When your highlights sync with your Amazon Kindle account they get shared with Amazon. Amazon aggregates those highlights into Popular Highlights.

Bing Social now with added recommendations.

P Bradley: Bing Social Search is supposed to help by providing suggestions for people that you can follow, based on the searches that you run

47 sites you can use instead of Wikipedia

Wendy Boswell: Wikipedia is perhaps the most popular reference site online, with millions of high quality articles available on virtually any topic. However, there are limits to what Wikipedia can offer.


Microsoft’s Bing, bold bets face payoff testSteve Ballmer

Seattle Times interviews Steve Ballmer of Microsoft and Bing: “Our maps are better, our images our better, our picture is different. And Google keeps responding. In a sense, because we have lower share, it’s almost easier for us to try new things. They have to sort of stay conservative, they gotta make a lot of money.”

For Google, Open Is the New Closed

Google Watch: “Google CEO Eric Schmidt wowed (and scared) the crowd at TechCrunch Disrupt Sept. 28 when he talked about autonomous search and serendipity engines, but he also piqued curiosity by framing Google as open and Apple as closed. If you really think about it, Google’s open strategy can be limited by companies taking open-source platforms and adapting them for their own benefit. ”

Facebook Jumps Yahoo; Second Largest Video Site in U.S.

SE Watch: According to comScore Video Metrix, 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer

Google, Facebook Tout Serendipity Engines, Personalized Media

eweek: One day after Google CEO Eric Schmidt touted autonomous search as a serendipity engine where information comes to users instead of tracking them down, Facebook Chief Operating Officer Sheryl Sandberg said the future of media will be personalized.

Recapping Google’s new two-factor authentication

Google’s Matt Cutts: Two-factor authentication is something you have (e.g. a phone) and something you know (e.g. a password). It’s a Big Deal because if your account or business has two-factor authentication, those accounts are immediately less likely to be phished, hijacked, or otherwise abused. There’s a neat Google Authenticator application that runs on Android, iPhone, and Blackberry.


Microsoft Launches A New Loyalty Program: Bing Rewards

Search Engine Land: Prior Microsoft search loyalty programs, SearchPerks and Cashback, were retired. But maybe the third time’s the charm: today Microsoft is rolling out Bing Rewards Preview (beta). It’s a credit card or airline-style loyalty program that offers users credits that can be redeemed for products, gift cards or charitable donations.

Twitter leap-frogs MySpace in US web rankings

techradar: Twitter makes it into the top 50 web properties.

Propeller.com Spinning to a Stop

SE Watch: Propeller was the new name for NetScape’s social news experiment, a project which first emerged out of AOL as the killer app for the Netscape portal and originally led by Jason Calacanis of Weblogs Inc.

Google Instant Hasn’t Really Changes Traffic Referrals

SE Roundtable: As you know, Google Instant has changed how people search. But does that make a difference on how your pages are ranked, how people search and ultimately how people click on your Google listing to view your web site.

Google’s Bringing “Sexy” Back to Display Ads

Google believes that in 2015, 75 percent of ads on the web will be “social” in nature—across dozens of formats, sites and social communities. 50 percent of ad campaigns will include video ads bought on a cost-per-view basis (that means that the user will choose whether to watch the ad or not, and the advertiser will only pay if the user watches).

AOL Acquires TechCrunch and Mike Arrington is Really Excited About It

SE Journal: Arrington explains that nothing is going to change on the blog, they will continue to write and run it as they always have, and that is precisely what AOL wants them to do.

Official: Bing xRank Is Dead

SE Land: Launched in 2007, xRank was essentially Bing’s version of Google Trends, but with a number of additional features.

Google CEO Schmidt Pitches Autonomous Search, Flirts with AI

eweek: Google CEO Eric Schmidt said at TechCrunch Disrupt that the search engine’s next step is “autonomous search,” bringing information to users instead of making them seek it… This means Google will conduct searches for users without them having to manually conduct searches. As an example, Schmidt said he could be walking down the streets of San Francisco and receive information about the places around him on his mobile phone without having to click any buttons.

Filed under Search Engine Marketing, Search Engines by on . Comment.

January 13, 2007

Web CEO

Web CEO is a full-range search engine optimization software with advanced site troubleshooting and web analytics functionality.

  1. The choice of 200,000+ businesses.
    Web CEO stands on guard of the rankings of IBM and Motorola. These companies have no right to make mistakes. What about you?
  2. Simple and user-friendly.
    Packed with powerful features, Web CEO still can boast an ultra user-friendly interface that turns a novice into an SEO expert right away after installation.
  3. Completely Safe.
    Employing Google API and cutting-edge human emulation techniques, Web CEO makes the optimization process absolutely safe for you and your site.

> Download Web CEO Free Edition Now

Filed under Search Engine Marketing by on . Comment.

Made with an easy to use WordPress theme • Sky Gold skin by Denis de Bernardy