California search engine optimization strategies businesses can employ to catch the attention of click-happy searchers involve more than just selecting the right keywords and phrases. It’s just as important to be mindful of the latest SEO trends.
Social Media Content is King
Search engines will continue to place added weight on content posted to social platforms. Facebook has already embraced this trend with Instant Articles, which allows for faster access to relevant content.
Video Rules
California SEO should definitely include video since it’s what more than 60 percent of Google searchers look for already when browsing. Content with video also means a higher click-through rate — a boost of 40 percent, according to some estimates.
Local Matters
More than half of all mobile searches are conducted with the hopes of finding something local. Embrace this trend with geo-specific info in your content and make sure your business info is consistent and accurate in directories.
Mobile-Friendly Isn’t an Option
SEO efforts aren’t going to be effective if your site isn’t designed for the growing number of mobile searchers out there. Four out of five consumers already use smartphones to shop.
Long-Tail Keywords for Voice Searches
Don’t forget to account for voice-activated searches in your SEO strategy. Long-tail keywords are more effective for this purpose since people tend to use more than just one ore two words when speaking a search request.
While an effective CA SEO strategy should include some of the trends mentioned here, it’s also a highly personalized process that’s based on your specific short-term and long-term goals and factors such as your dependence on online revenue.
Sticky Web Media is a California SEO firm specializing in Web design and search marketing. Learn how to get your website to rank better at Sticky Web Media.
For seems like forever, webmasters and seo professionals were hesitant to use redirects except in the most extreme cases. There was no real choice when it came to redirection so you did it knowing that there were going to be issues that could not be fixed quickly. Things have changed now but for the sake of illustrating the changes here are how redirects were handled until recently:
301 redirects lose about 15% of pagerank. This was confirmed back in 2013 by Matt Cutts when he explained that Google treated a 301 redirect the same way it treated a link.
302 redirects do not pass any pagerank at all. 302’s are supposed to be temporary redirects and as a result were not expected to last long.
HTTPS migrations result in a lot of pagerank losses due to the massive number of 301 redirects required. The bigger the site, the more pagerank was lost due to the compounding nature of internal links.
Now, Google has revealed the following changes:
Back in February in a Q&A about migrating a site to HTTPS, Google’s John Mueller announced that no PageRank is lost for 301 or 302 redirects:
“Do I lose “link juice” from the redirects? No, for 301 or 302 redirects from HTTP to HTTPS no PageRank is lost.”
This is largely seen as a move to encourage hesitant webmasters to move their sites to HTTPS.
Then Google’s Gary Illyes told the SEO world that Google doesn’t care which redirection method you use, be it 301, 302, or 307. Basically Google will figure it out and they all pass PageRank.
He went further recently and tweeted that 3xx (meaning all 300 redirects) no longer lose PageRank at all.
This move should greatly speed up the adoption of HTTPS now.
If you run an online business, then you might be wondering how to implement an effective search engine optimization strategy so that you can get more targeted visitors to your website. But search engines are always changing their algorithms, and you must keep up with the latest trends if you want to rank well. A good search engine optimisation agency will tell you how the popularity of mobile devices impacts your SEO efforts.
Mobile Friendly
The goal of any search engine is to provide users with the best possible experience. Because more people are now surfing the web from their mobile devices than ever before, search engines favor websites that are mobile friendly. So, any search engine optimization agency will tell you to ensure you have a mobile version of your website when you want to rank on the first page of any search engine.
Efficiency
Many mobile devices have limits placed on how much bandwidth they can use in a given month. Websites that have a lot of graphics and videos can quickly cause mobile devices to reach their data limit. So, if you want the mobile version of your website to rank well, then you must take steps to ensure it does not consume too much bandwidth.
Final Thoughts
No matter how tempting, you must never overlook the importance of optimizing your website for mobile devices if you want your SEO efforts to pay off. A search engine optimization firm will help you stay informed about the latest mobile trends so that you can get the best possible results.
Sticky Web Media offers content marketing solutions. The Search engine optimization agency, based out of Los Angeles, is one of Inc. 500’s fastest growing companies.
Hiring an SEO firm can be a daunting task. If you’re looking for an excellent California SEO firm, here are some tips on how to choose the one that is right for your company.
- Choose a firm with a good reputation.
Research the firm well before you hire them. Check out their Website, look at their reviews and ask for details. The more you know about their services up front, the better. You should know what you are paying for before you ever send money. A good SEO firm will communicate with you about your specific needs through every step of the process.
- Ask other people for recommendations.
Talk to your peers and coworkers about SEO firms they have used, or do a poll on social media. There are few better ways to find out what SEO agency California is the best for the job. People are usually very happy to share their experiences with any marketing company they’ve used.
- Study the SEO firm’s end results.
Talk to the California SEO agency about their end results. For instance, what kind of return on investment can a client expect? You may be able to see case studies and statistics on the firm’s Website. You should also be able to visit Websites of some of their former clients to see what kind of work they have done in the past.
These tips should help you as you search for an excellent SEO firm that’s right for your company’s needs.
Sticky Web Media is a digital ad agency specializing in PPC, SEO and Web marketing strategies.
It goes without saying that getting more readers to your blog has important benefits. If you really want to generate more leads, and in turn, more profits, ensuring that your blog is seen by as many people as possible is imperative.
Doing this isn’t difficult, and so, here are 3 ways by which you can attract more people to your blog:
#1: Optimize your content using SEO
A large part of getting new visitors to your website involves making sure they can find you easily. This happens when you optimize for SEO as they look for pertinent information on a search engine of their choice.
For example, if we take the site, Social Media Examiner, if the site comes up (and it does!) when one searches using the keyword ‘social media blogs’.
#2: Post content to social media
Another way that works just as well when it comes to getting more people to read your blog is to post it on all available social networks. You can expect a few shares of your content with a number of people that belong to their own personal networks. Without a doubt, blogs can go viral if the content is good, and which is why it is a good way to get more readers.
#3: Make it easy to share your content
If you make your content easy to share, the odds are that people will definitely do it for you. A couple of ways to do this is by sending pre-written emails to readers or even by means of social sharing buttons.
Google has definitely made it much harder to rank naturally via SEO. Not only their algorithms have become much better at detecting unnatural links and SEO tactics, but also the layout of their search results have changed so that there are more components resulting in natural results to go lower. For example, if you type general business category and a city name, you would most likely see a mix of 7 results from Google Local. You may also see other components such as shopping feeds and news that further push down the natural results.
The success for an SEO campaign should not be measured by having #1’s but should be measured on overall visibility and traffic to the website. SEO should be done not only for the website, but also for your social media sites and youtube videos. The more content you can get in the search engines the better your results will be. Sometimes youtube videos or social media content may rank highly for your keywords, which may result in traffic to your site.
The goal should be to get traffic to your site anyway you can via any channel, not just SEO. Google is not looking at social activity as a factor, so not only social activity may result in traffic by itself, but also it may result in better natural rankings.
If you are a local business, you have to also optimize your Google Local profile and get as many reviews as possible. Local SEO has its own techniques, so make sure to higher someone that knows how to do this or do further research if you are going to do it yourself.
Not only can social media help you to build awareness for your business but it can also help you to bring employees together while also build a social local community. Among the many examples that have demonstrated these benefits, HCF Management, a healthcare facility with 27 facilities in Ohio and Pennsylvania stands out the most.
Here’s what they learned in regard to social media’s contribution to building a social local community:
#1: Create Local Social Media Pages
HCF Management doesn’t have just one Facebook page but several of them, catering to each HCF facility. This applies to their Twitter as well as Pinterest accounts. If one wonders why they have taken this approach, the reason is because they realised that they needed to focus on engagement with their local customers instead of just counting the number of followers.
#2: Connect with Decision Makers
It’s an accepted reality that the ones who are using HCF Management’s services aren’t the ones who are making the decisions. In some cases, where people’s parents visit the hospital that they can’t go back home, their children will have to look for a nursing home. This is why some of HCF Management’s Facebook posts are created to educate, inform and engage such as virtual tours and staff introduction videos.
#3: Involve Employees When Using Social Media
While other businesses might not find it appropriate to communicate with both employees and patients, this actually works to their favor in healthcare since most staff build relationships with their patient at each of these facilities. This is why it worked so well for them to get involved as well, when it came to promoting their page.
