The Web reaches out to embrace businesses online, even if the owners of those businesses hesitate at the attempt. There are many that haven't taken the step of placing themselves on the internet, and yet they are there, even without a Web site.
They may appear in business directories, with name and address and phone number taken from telephone service provider informaton. A customer may have shared their thoughts and impressions about the company in a review site. A forum discussion may focus on the goods or services offered by the business.
For those of us working on the Web everyday, it may be hard to recall the days when we sent our first email, or created our earliest forum profile, or typed our first query into a search engine search box. Yet there are many business owners who haven't perceived a need to have a homepage, or contemplated the notion of looking up their business name in Google or Yahoo.
The Web reaches out to embrace businesses online, even if the owners of those businesses hesitate at the attempt. There are many that haven’t taken the step of placing themselves on the internet, and yet they are there, even without a Web site.
They may appear in business directories, with name and address and phone number taken from telephone service provider informaton. A customer may have shared their thoughts and impressions about the company in a review site. A forum discussion may focus on the goods or services offered by the business.
For those of us working on the Web everyday, it may be hard to recall the days when we sent our first email, or created our earliest forum profile, or typed our first query into a search engine search box. Yet there are many business owners who haven’t perceived a need to have a homepage, or contemplated the notion of looking up their business name in Google or Yahoo.
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