4 Techniques to Write Persuasively

The art of persuasion has been considered to be an important one, whether this involves spoken or written communication – starting with Socrates back when the Greek Civilization was at its peak. It still remains one of the much-desired skills that writers should possess.

So here are 4 techniques that are commonly used in content writing:

#1: Explain the Reason Why

Appealing to your audience’s logic in providing them a plausible reason to do something has always been known to work. Sometimes even if the reason doesn’t seem to make sense! Think about it: Would you do anything if someone didn’t give you an explanation as to why you should?

#2: Social Proof

Almost all of us look to other people to guide us to make choices in life, and one of the ways by which this can exemplified is by the testimonials and outside referrals that occur in social media. It makes a big difference to use these ‘elements’ in your writing.

#3: Contrast and Compare

Using metaphors, analogies and similes are probably one of the best way by which a writer can persuade his audience since they’re able to make a connection to things that are already accepted as true.

Yet more commonly, people also use these elements to contrast between two topics as well.

#4: Addressing Objections

Handling objections when you write is probably one of the best ways to be persuasive because if you don’t – they won’t buy. You will only be able to do this successfully if you know your subject well enough.