Having a supposedly "search engine friendly" website isn't all it's cracked up to be. In fact, it can be quite a disappointment. That's because it's not the same thing as being "search engine optimized." I've seen the words "search engine friendly" bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, and content management systems. But buyer beware: That won't necessarily correlate to high search engine rankings out of the box.
Make no mistake about it—there is a huge difference between implementing a "search engine friendly" platform versus architecting and building your website to be "search engine optimal." Generally speaking, the term "search engine friendly" describes design elements, menus, URLs, content management systems and shopping carts that are easy to optimize, while search engine optimization is all about improving the volume and quality of search-referred traffic to a website.
Having a supposedly “search engine friendly” website isn’t all it’s cracked up to be. In fact, it can be quite a disappointment. That’s because it’s not the same thing as being “search engine optimized.” I’ve seen the words “search engine friendly” bandied about quite a lot, particularly to market and sell blog platforms, shopping carts, and content management systems. But buyer beware: That won’t necessarily correlate to high search engine rankings out of the box.
Make no mistake about it—there is a huge difference between implementing a “search engine friendly” platform versus architecting and building your website to be “search engine optimal.” Generally speaking, the term “search engine friendly” describes design elements, menus, URLs, content management systems and shopping carts that are easy to optimize, while search engine optimization is all about improving the volume and quality of search-referred traffic to a website.
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