There are many reasons why your site might lose search engine result rankings. Some of those reasons can be traced to a particular fault while others just occur in the natural course of life. In essence, rankings change because change happens.
But understanding what causes typical loss of rankings can give us a better insight into sea of search engine ranking fluctuations and help prevent serious long-term effects caused by a sudden drop in search engine rankings. While we can never prevent all losses of search engine rankings, understanding the reasons why changes occur can, at least, help you make your presence in search results more stable over all.
Reasons for ranking drops (and rises) can be boiled down to three things: Your site changes, competitors' sites change, or the search engine algorithm changes. Or any combination of those three. Let's look at each of these individually.
There are many reasons why your site might lose search engine result rankings. Some of those reasons can be traced to a particular fault while others just occur in the natural course of life. In essence, rankings change because change happens.
But understanding what causes typical loss of rankings can give us a better insight into sea of search engine ranking fluctuations and help prevent serious long-term effects caused by a sudden drop in search engine rankings. While we can never prevent all losses of search engine rankings, understanding the reasons why changes occur can, at least, help you make your presence in search results more stable over all.
Reasons for ranking drops (and rises) can be boiled down to three things: Your site changes, competitors’ sites change, or the search engine algorithm changes. Or any combination of those three. Let’s look at each of these individually.
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