A lot of business owners I work with understand they need inbound links but aren't sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are the cornerstone to all SEO and marketing efforts.
Foundation links support a website much like a foundation supports a home: They're the solid basis from which the rest of your linking efforts can build on. For the most part, these links don't change and are immune to the fickle nature of social media sites and search engine algorithms. They come from established sources, aren't expensive to secure and channel both street and search engine credibility which is crucial for visibility and high rankings. So what kind of links can be considered foundational links?
A lot of business owners I work with understand they need inbound links but aren’t sure how to get started or prioritize their efforts. I suggest they begin by establishing a base of links from authority sites that work toward building their business reputations. I refer to these as foundational links and believe they are the cornerstone to all SEO and marketing efforts.
Foundation links support a website much like a foundation supports a home: They’re the solid basis from which the rest of your linking efforts can build on. For the most part, these links don’t change and are immune to the fickle nature of social media sites and search engine algorithms. They come from established sources, aren’t expensive to secure and channel both street and search engine credibility which is crucial for visibility and high rankings. So what kind of links can be considered foundational links?
More Stories
3 Ways to Maintain Your Company’s Online Reputation
Three Ways to Maintain a Steady Flow of Content Ideas
Search Engine News from this week