Successful B2B marketing efforts—particularly search advertising campaigns—often utilize landing pages designed to collect registrations. Website visitors must complete a (hopefully short and simple) registration form to receive something of value. Typically this registration data is then cultivated and, if warranted, entered in the company's lead management and sales system.
Successful B2B marketing efforts—particularly search advertising campaigns—often utilize landing pages designed to collect registrations. Website visitors must complete a (hopefully short and simple) registration form to receive something of value. Typically this registration data is then cultivated and, if warranted, entered in the company’s lead management and sales system.
More Stories
3 Ways to Maintain Your Company’s Online Reputation
Three Ways to Maintain a Steady Flow of Content Ideas
Search Engine News from this week