Search engines, Internet Yellow Pages and other mobile service companies are looking to aggressively deploy applications and advertising through wireless devices, and the iPhone has heated up the intensity another notch. Both Google and Yahoo claim a spike in local search queries coinciding with the iPhone's launch, indicating that both companies continue to perceive their mobile space presence to be a strategic priority. But all the big players have already been pushing towards providing more mobile services even before the iPhone's advent.
Search engines, Internet Yellow Pages and other mobile service companies are looking to aggressively deploy applications and advertising through wireless devices, and the iPhone has heated up the intensity another notch. Both Google and Yahoo claim a spike in local search queries coinciding with the iPhone’s launch, indicating that both companies continue to perceive their mobile space presence to be a strategic priority. But all the big players have already been pushing towards providing more mobile services even before the iPhone’s advent.
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