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B2B Engagement Matters: Seven Ways to Keep ‘Em Coming Back for More

Strictly Business - A Column From Search Engine Land Ah, summertime, and the living is easy. Time to crack open a cold one and watch the qualified visitors roll in. After all, if you read my last two articles, you’ve probably identified your audience, and have a plan for measuring the business impact of your traffic. Naturally, kicking back must be next on the list, right?

Wrong.

Click to continue reading...


Strictly Business - A Column From Search Engine Land
Ah, summertime, and the living is easy. Time to crack open a cold one and watch the qualified visitors roll in. After all, if you read my last two articles, you’ve probably identified your audience, and have a plan for measuring the business impact of your traffic. Naturally, kicking back must be next on the list, right?

Wrong.

Click to continue reading…