While a decent percentage of the global business community has become aware of the importance of search engine marketing, very few businesses seem know about the best practices surrounding the purchasing and ownership of web site domain names (e.g. when to purchase, what to purchase, etc.). Unlike SEO problems, where a banned site can get re-included if the webmaster fesses up to bad behavior, mistakes involving domain names are frequently permanent (though sometimes large amounts of cash can be used to overcome problems).
Here is an example of a particularly egregious corporate domain name foul-up:
While a decent percentage of the global business community has become aware of the importance of search engine marketing, very few businesses seem know about the best practices surrounding the purchasing and ownership of web site domain names (e.g. when to purchase, what to purchase, etc.). Unlike SEO problems, where a banned site can get re-included if the webmaster fesses up to bad behavior, mistakes involving domain names are frequently permanent (though sometimes large amounts of cash can be used to overcome problems).
Here is an example of a particularly egregious corporate domain name foul-up:
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