There's a fallacy that sellers create for themselves, that most people go online to spend money.
- Ammon Johns, from How Many Search Queries Are Really Unique?, I checked the AOL database :-)
You research a niche for a business online, and find a genuine need in an area that larger businesses aren't filling. You work with a designer to create a site that's both easy to use and search engine friendly. You do keyword research for your products and services, and find the best terms to use that you expect your targeted audience to both search for, and that they likely would expect to see on your site.
Taking those keywords, and building a smart site structure around them, incorporating them into the pages of your site, you test to make sure that people can use your site easily, and that people find your business credible and distinquishable from other businesses online.
You may start out with some paid search to attract visitors to your site. You work on building links to your pages, and obtain a good number from a wide variety of sources. You watch your log files or analytic program reports, and wait for visitors to come to your pages through organic results in the search engines. And you wait. And you wait.
You start getting some traffic, but it isn't quite what you expected. There's clearly a need, but your audience isn't finding you, and doesn't even appear to be looking for what you have to offer.
How do you get those visitors to come to your site to find what you have to offer them? What steps do you take?
There’s a fallacy that sellers create for themselves, that most people go online to spend money.
– Ammon Johns, from How Many Search Queries Are Really Unique?, I checked the AOL database 🙂
You research a niche for a business online, and find a genuine need in an area that larger businesses aren’t filling. You work with a designer to create a site that’s both easy to use and search engine friendly. You do keyword research for your products and services, and find the best terms to use that you expect your targeted audience to both search for, and that they likely would expect to see on your site.
Taking those keywords, and building a smart site structure around them, incorporating them into the pages of your site, you test to make sure that people can use your site easily, and that people find your business credible and distinquishable from other businesses online.
You may start out with some paid search to attract visitors to your site. You work on building links to your pages, and obtain a good number from a wide variety of sources. You watch your log files or analytic program reports, and wait for visitors to come to your pages through organic results in the search engines. And you wait. And you wait.
You start getting some traffic, but it isn’t quite what you expected. There’s clearly a need, but your audience isn’t finding you, and doesn’t even appear to be looking for what you have to offer.
How do you get those visitors to come to your site to find what you have to offer them? What steps do you take?
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