Forecasting is a delicate process which demands care.
When prospective new clients ask our agency to build 12 month PPC projections, we often shudder. It isn’t that building forecasts is technically or theoretically difficult: stir reasonable monthly estimates of term-level click volumes and click costs into reasonable estimates of site conversion, bake at 350 degrees, and you have a tasty paid search sales and cost forecast.
Forecasting is a delicate process which demands care.
When prospective new clients ask our agency to build 12 month PPC projections, we often shudder. It isn’t that building forecasts is technically or theoretically difficult: stir reasonable monthly estimates of term-level click volumes and click costs into reasonable estimates of site conversion, bake at 350 degrees, and you have a tasty paid search sales and cost forecast.
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