We spotted a new Google AdWords phenomenon yesterday - as you know, Google “bolds†words in ad text that match the keywords you’re bidding on. The example below shows that synonyms of keywords are now appearing in boldface.
We’ve confirmed with Google that this is a new “feature,†and it also works with antonyms. So, for example, if the keyword is “GM,†and the words “General Motors†are included in the ad, then “General Motors†will appear in boldface.
We spotted a new Google AdWords phenomenon yesterday – as you know, Google “bolds†words in ad text that match the keywords you’re bidding on. The example below shows that synonyms of keywords are now appearing in boldface.
We’ve confirmed with Google that this is a new “feature,†and it also works with antonyms. So, for example, if the keyword is “GM,†and the words “General Motors†are included in the ad, then “General Motors†will appear in boldface.
More Stories
3 Ways to Maintain Your Company’s Online Reputation
Three Ways to Maintain a Steady Flow of Content Ideas
Search Engine News from this week