In January, Google announced a contest in which US and Canadian students were invited to generate their college campuses in 3D, using Google Sketchup. A few individuals or teams whose works are judged to be the best will be flown to Google headquarters in Mountain View for a special workshop with 3D modelling experts in the company and tour of the Googleplex campus. All submissions belong to Google of course, making it yet another innovative approach to exploiting the power of user-generated content to build out features through relatively simple/cheap incentives, similar in some respects to the Google Image Labeler program.
This was a clever way to build great 3D projections for college campuses, and in the process seduce college students into becoming familiar with Google Sketchup. But, could there have been another ulterior motive to begin gathering data for a type of content that has been less optimal in Google Maps?
In January, Google announced a contest in which US and Canadian students were invited to generate their college campuses in 3D, using Google Sketchup. A few individuals or teams whose works are judged to be the best will be flown to Google headquarters in Mountain View for a special workshop with 3D modelling experts in the company and tour of the Googleplex campus. All submissions belong to Google of course, making it yet another innovative approach to exploiting the power of user-generated content to build out features through relatively simple/cheap incentives, similar in some respects to the Google Image Labeler program.
This was a clever way to build great 3D projections for college campuses, and in the process seduce college students into becoming familiar with Google Sketchup. But, could there have been another ulterior motive to begin gathering data for a type of content that has been less optimal in Google Maps?
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