Last week's Small is Beautiful column asked, "What's So Different About Being Small?"
The answer? Time. Money. Knowledge.
Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have one or two of those, but not the third. And some small businesses don't have any of the three, making their road to search success even harder to travel.
Here's a quick look at each challenge in more detail:
Last week’s Small is Beautiful column asked, “What’s So Different About Being Small?”
The answer? Time. Money. Knowledge.
Those are the three biggest challenges a small business must overcome to achieve search marketing success, and the three things that make small business search marketing unique. Many small businesses have one or two of those, but not the third. And some small businesses don’t have any of the three, making their road to search success even harder to travel.
Here’s a quick look at each challenge in more detail:
More Stories
3 Ways to Maintain Your Company’s Online Reputation
Three Ways to Maintain a Steady Flow of Content Ideas
Search Engine News from this week