I’ll give you two scenarios. You tell me which is better.
In the first, you get a byline article published on the cover of Time magazine, seen by millions of people all over the world, in a format that is later syndicated online as well.
In the second, you get an article published that may or may not have your byline, in several hundred local papers with lower circulations, but that might get picked up by larger publications.
If your answer is “it depends on what I was attempting to achieve”, good on you for knowing a trick question when you see one.
As Loren recently wrote, there’s nothing wrong with getting some exposure or link juice for your articles through article redistribution directories. However, if you’re not submitting exclusive content to premium content channels, you’re missing out on the Rolls Royce version of online exposure. (more…)
More Stories
3 Ways to Maintain Your Company’s Online Reputation
Three Ways to Maintain a Steady Flow of Content Ideas
Search Engine News from this week