The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook.
This means that companies now have instant access to Facebook's twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their own ads or conduct transactions with consumers as long as they don't interfere with the ads currently being served on Facebook.
The big news in social media last week was when Facebook announced the launch of Facebook Platform, which opens their API to allow third parties to build applications within Facebook.
This means that companies now have instant access to Facebook’s twenty-four million members. And, even better, applications developed for the Facebook Platform can serve their own ads or conduct transactions with consumers as long as they don’t interfere with the ads currently being served on Facebook.
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