How to Run a Google Adwords Campaign : Basics For Newbies

Google Adwords can be a great way to position your brand effectively, capture new and returning clients, and advertise without large up-front costs. John is spending over $500/month on Google Adwords and here is how you can get started.

Establish Goals, Objectives, and Targets

Whether they be cost per click, monthly spend, sales, onsite time, or whatever, goals are important. Goals will help you create a basis of your campaign, because it will be different if you’re trying to position your brand or if you’re trying to capture repeat sales. Most companies set their goals at a budget “I want to be able to receive 10 sales from $100 monthly spend.”

Build out Keyword List

A great tool for building keyword lists is from SEO Book and is located here. I suggest creating a campaign for brand terms (which are almost always more profitable than keyword terms) so you can establish some familiarity with the Adwords platform. (more…)