In-house search marketers face many unique challenges, ranging from running huge or dispersed sites to finessing internal politics and corporate egos. I thought it would be interesting to get the inside scoop from five in-house search marketers that are both successful at their jobs and who command the respect of their peers. This is the second half of my Interviews With In-House Search Marketers.
What follows are interviews with Melanie Mitchell, the VP of SEO and SEM at AOL, Anthony Kirlew, Internet Marketing Consultant & In-House SEM Specialist, Patrick Schaber, Marketing Manager, George Bounacos, Sr. Manager, Search Engine Marketing at Innovectra, and Edward Serrano, President of Nine Blue.
In-house search marketers face many unique challenges, ranging from running huge or dispersed sites to finessing internal politics and corporate egos. I thought it would be interesting to get the inside scoop from five in-house search marketers that are both successful at their jobs and who command the respect of their peers. This is the second half of my Interviews With In-House Search Marketers.
What follows are interviews with Melanie Mitchell, the VP of SEO and SEM at AOL, Patrick Schaber, Marketing Manager, George Bounacos, Sr. Manager, Search Engine Marketing at Innovectra, and Edward Serrano, President of Click to continue reading…
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