B-to-B marketers have unique challenges to overcome—everything from the lengthy sales cycle, to tracking gaps from leads to sales, to heavy competition on top terms. But the good news is that search engine marketing helps marketers meet these challenges head-on. The bad news is that this list of challenges is far from comprehensive.
In fact, research by the Institute for the Study of Business Markets identifies five key challenges for B-to-B marketers in the next few years. I was particularly struck by the two below:
B-to-B marketers have unique challenges to overcome—everything from the lengthy sales cycle, to tracking gaps from leads to sales, to heavy competition on top terms. But the good news is that search engine marketing helps marketers meet these challenges head-on. The bad news is that this list of challenges is far from comprehensive.
In fact, research by the Institute for the Study of Business Markets identifies five key challenges for B-to-B marketers in the next few years. I was particularly struck by the two below:
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