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Online Marketers: Stop Funding Virtual Blight

Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses, pornography and Viagra, payday loans and OEM prices on Adobe's Creative Suite 3, all bombarding us with offers that are ethically suspect and often illegal.

The devastation of urban blight is well documented. Residents flee and business move out and property values plummet; the only people left are the ones who cannot afford to live anywhere else. The damage done by Virtual Blight goes well beyond the devaluation suffered by the site owner. The real damage is in the perception of the Internet as trustworthy medium, a safe place to due business and promote your brand.Americans spends more time online than matching TV.

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Urban blight is easy to recognize: seedy liquor stores and payday lenders on alternating corners, trash strewn lots and front yards, graffitti-covered buildings, crumbling sidewalks, broken glass and billboards everywhere you look. Websites afflicted with virtual blight are just as easy to spot: banners promising hot sexy singles and cheating spouses, pornography and Viagra, payday loans and OEM prices on Adobe’s Creative Suite 3, all bombarding us with offers that are ethically suspect and often illegal.

The devastation of urban blight is well documented. Residents flee and business move out and property values plummet; the only people left are the ones who cannot afford to live anywhere else. The damage done by Virtual Blight goes well beyond the devaluation suffered by the site owner. The real damage is in the perception of the Internet as trustworthy medium, a safe place to due business and promote your brand.Americans spends more time online than matching TV.

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