Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (as in Public Relations, not Pagerank).
"The American Heritage Dictionary defines PR as "the art or science of establishing and promoting a favorable relationship with the public." A public relations firm does this mainly by promoting favorable news." - Wikipedia
Link development is essentially an online PR campaign that promotes favorable content to the public (who are also known as the linkerati) in an attempt to foster goodwill (which, if we're lucky, results in links as well).
Link development, before search engines polluted the process into a currency for search engine rankings, was all about promotion. Links were simply a natural side effect of promoting your website. And one of the most tried and true methods of promotion is PR (as in Public Relations, not Pagerank).
“The American Heritage Dictionary defines PR as “the art or science of establishing and promoting a favorable relationship with the public.” A public relations firm does this mainly by promoting favorable news.” – Wikipedia
Link development is essentially an online PR campaign that promotes favorable content to the public (who are also known as the linkerati) in an attempt to foster goodwill (which, if we’re lucky, results in links as well).
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