What's the best way to optimize a web site? What best practices should be followed for a search advertising campaign?
There are no "absolute" answers to these and other questions that often arise when search marketers are explaining approaches and processes to clients. Multi-pronged tactics often work best, and they vary depending on the type of site and goals of a search marketing campaign, as today's Search Illustrated shows:
What’s the best way to optimize a web site? What best practices should be followed for a search advertising campaign?
There are no “absolute” answers to these and other questions that often arise when search marketers are explaining approaches and processes to clients. Multi-pronged tactics often work best, and they vary depending on the type of site and goals of a search marketing campaign, as today’s Search Illustrated shows:
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