Social media marketing is the practice of promoting your company, its products, and its services to an online community, preferably your target audience. However, creating social media profiles on sites such as Facebook, Twitter, and YouTube, provides more than promotion. The main reason why companies rely on social media marketing is because it helps them engage with their target audience. Through social media, a company can gain trust and a loyal following.
Social media campaigns can also help companies build and preserve their brand name. Through the development of profiles on popular social networking sites, companies can create branded places on the web, making it difficult for other companies and cybersquatters to steal their brand name.
Another reason why companies use social media is to increase visibility of their site and gain traffic. Creating company profiles and links on social networking sites can also help to boost link building and search engine ranking efforts. Finally, if you want your business to rank well in Google Local/Maps, social media strategies are a must. Google and other search engines look for company address mentions on the web as a “trust factor” and ranks sites higher the more they are mentioned.
Your internet marketing campaign is not complete without the right social media marketing strategies. However, before you can even begin to benefit from the wonders of social media marketing, you will need to create profiles on popular social media sites, such as Twitter, Facebook, YouTube, and LinkedIn. (There are hundreds!) iClimber offers social media profile creation and marketing services customizable to the needs of your business.