As a consultant who specializes in social media, I've learned one of the most powerful tools in gaining readers is the title or headline of your stories. Crafting a title that grabs someone's eye, gets them to stop scanning and pay attention to your story rather than reading another one is a critical first step. Were you scanning your feed reader when you came across this article and saw something called a "Top 12" list? Did it make you pause, make you wonder if somebody made a typo? Isn't it supposed to be a "Top 10" list?
People have been doing top 10 lists for thousands of years, ever since someone named Moses walked down from the top of a mountain with a 10 top list of "thou shalts" people have used lists. It's a proven technique.
As a consultant who specializes in social media, I’ve learned one of the most
powerful tools in gaining readers is the title or headline of your stories.
Crafting a title that grabs someone’s eye, gets them to stop scanning and pay
attention to your story rather than reading another one is a critical first
step. Were you scanning your feed reader when you came across this article and
saw something called a "Top 12" list? Did it make you pause, make you wonder if
somebody made a typo? Isn’t it supposed to be a "Top 10" list?
People have been doing top 10 lists for thousands of years, ever since
someone named Moses walked down from the top of a mountain with a 10 top list of
"thou shalts" people have used lists. It’s a proven technique.
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