Some will proclaim that the most valuable asset for their web site is their: technology, merchandise, content, service, (fill in the blank), because without it, there is no there there. But the answer may actually be usage metrics. Without metrics, your stuff is there, but you are in the dark.
Analyzing usage metrics is like turning on the lights. They let you see if you are doing the right things. They help you understand user behavior, which allows you to do more of what users want and less of what they don’t. This drives increased usage and revenue, and decreases wasted expenditures. Like the old adage in television advertising that says ‘you know half your money is wasted, you just don’t know which half,’ usage metrics can be the difference between guessing and knowing.
Some will proclaim that the most valuable asset for their web site is their: technology, merchandise, content, service, (fill in the blank), because without it, there is no there there. But the answer may actually be usage metrics. Without metrics, your stuff is there, but you are in the dark.
Analyzing usage metrics is like turning on the lights. They let you see if you are doing the right things. They help you understand user behavior, which allows you to do more of what users want and less of what they don’t. This drives increased usage and revenue, and decreases wasted expenditures. Like the old adage in television advertising that says ‘you know half your money is wasted, you just don’t know which half,’ usage metrics can be the difference between guessing and knowing.
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