Google's recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site's presence on the web, and to work on ranking well in each of the various areas of vertical search.
We might reasonably expect that "diversification of signal" could also help with ranking in each of the individual verticals as well. The lines are blurring and beneficial ranking in one area can now leach over to affect another. For these reasons I'm providing some suggestions for using images to achieve better rankings for local businesses and for local search.
Google’s recent deployment of Universal Search resulted in the inclusion of content drawn in from their other search verticals into the main web search results. As this integration trend continues, and as Google further expands upon the 200+ signals they use for ranking, it becomes increasingly important to diversify a site’s presence on the web, and to work on ranking well in each of the various areas of vertical search.
We might reasonably expect that "diversification of signal" could also help with ranking in each of the individual verticals as well. The lines are blurring and beneficial ranking in one area can now leach over to affect another. For these reasons I’m providing some suggestions for using images to achieve better rankings for local businesses and for local search.
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