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March 12, 2008

Using Wikipedia To Reveal Web Traffic Data

Before investing time and effort in search rankings, and even before setting client expectations, it makes sense to gather whatever intelligence you can about the keywords you’d like to rank for. SEOs and webmasters have few reliable sources of information about the relationship between rankings and traffic. But Wikipedia’s traffic stats can help, offering some surprisingly detailed data.

Have you been searching for Jesus? On Google, Wikipedia ranks first for that search. How much is that first place ranking worth? According to Wikipedia’s public traffic stats, about 14k page views on a typical day, and 19.3k on Christmas. The redirect Jesus Christ, which points to the same page, gets about 25% as much traffic, and Christ adds another 10%.

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