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May 24, 2012

3 Ways to Know Whether Pinterest is Right for Your Business

It’s common knowledge that there are several social media sites that a business can use to generate traffic. However, not every site will direct traffic that will fall into the customer segment that your business is targeting.

Pinterest is probably the latest social media site that new users are flocking to in large numbers, and so here are 3 ways to know whether Pinterest is right for your business:

#1: Check the Referrals section in Google Analytics

Once you’ve set up your account on Pinterest, one of the best ways to know whether it’s worth your time is to check the referrals section in Google Analytics. If you find that Pinterest is driving traffic your way already, then it’s an excellent indicator that you use Pinterest to build a network of potential customers.

#2: Put your best content within the reach of Pinterest users

It’s important for anyone who wants to promote his business on Pinterest to have high-quality pictures or videos at his or her disposal. If your answer to this question is a “Yes”, then it’s time for you to put within the reach of Pinterest users with the objective of starting a pinning frenzy.

Another important thing to consider is whether or not you can continue to produce high-quality content on a regular basis.

#3: Do you have the time and energy to produce high-quality content?

With Facebook and Twitter being labor-intensive, putting in some more time and energy for Pinterest can cause one to have doubts about whether it’s worth the time or not. The truth is that Pinterest is much like Youtube, where the content uploaded remains useful for a long time. You’ll also receive a steady stream of traffic for your efforts too – but the truth is that someone has to do the ‘legwork’. So think about whether you have the bandwidth or resources to do so before adding Pinterest to the list of social media websites.

 

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May 22, 2012

Attending BlogWorld & New Media Expo 2012: June 5-7

Thousands of bloggers, podcasters, and content creators from around the world and more than 175 speakers plan to pack the Jacob Javits Convention Center in New York, New York, to attend BlogWorld and New Media Expo 2012 from June 5th through June 7th, 2012. Returning to the same location for a second time, the popular social media conference will also feature a three-day Social Media Business Summit and several evening networking mixers.
blog-world
BlogWorld and New Media Expo 2012 is the first and largest expo, tradeshow and media event focused on the industry of blogging and new media.  The conference will cover a wide range of topics ranging from how to hone your writing skills and create compelling content to the latest techniques and strategies to monetize your content through direct advertising, paid content, syndication, and more.

Buy your tickets now; receive a 10 percent discount when you enter the discount code: SXVIP10. Submit Express will be attending and exhibiting, so please stop by to say hello.

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April 9, 2012

Social Media Marketing Strategies You Can’t Go Without

Social media marketing is the practice of promoting your company, its products, and its services to an online community, preferably your target audience. However, creating social media profiles on sites such as Facebook, Twitter, and YouTube, provides more than promotion. The main reason why companies rely on social media marketing is because it helps them engage with their target audience. Through social media, a company can gain trust and a loyal following.

Social media campaigns can also help companies build and preserve their brand name. Through the development of profiles on popular social networking sites, companies can create branded places on the web, making it difficult for other companies and cybersquatters to steal their brand name.

Another reason why companies use social media is to increase visibility of their site and gain traffic. Creating company profiles and links on social networking sites can also help to boost link building and search engine ranking efforts. Finally, if you want your business to rank well in Google Local/Maps, social media strategies are a must. Google and other search engines look for company address mentions on the web as a “trust factor” and ranks sites higher the more they are mentioned.

Your internet marketing campaign is not complete without the right social media marketing strategies. However, before you can even begin to benefit from the wonders of social media marketing, you will need to create profiles on popular social media sites, such as Twitter, Facebook, YouTube, and LinkedIn. (There are hundreds!) iClimber offers social media profile creation and marketing services customizable to the needs of your business.

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March 18, 2012

3 Tips to Keep Content Flowing for your Email Newsletter

Almost everyone who engages in email advertising in the form of a regular B2B newsletter knows that it is difficult to maintain a steady flow of interesting content to keep your readers interested. It goes without saying that this factor alone will also increase the number of subscriptions amongst a whole lot of benefits that will work to your favor.

So, here are 3 tips that will help keep the content flowing for your email newsletter:

#1: Analyze your stats carefully

As soon as you send out a newsletter, you can obtain software that will tell you how many people opened the email or clicked on a link. By this you will know what kind of topics interest your readers and what don’t.

Another way to find out what content your readers like is to check website stats. The more popular some of your website is in terms of readership, the better you understand as to what kind of content that your readers like.

#2:  Reduce Length & Frequency, if necessary

Publishing for the sake of it is probably the worst approach to take when you have your own newsletter. If you are struggling with creating engaging content, then it is time for you to consider the reduction of length and frequency of your newsletter that will give enough time to do so.

#3: Stay in touch with sales reps and customer service agents

Both sales reps and customer service agents are constantly in touch with customers, and usually are aware of what they are in interested in or need. Talking to them will give you a good idea as to what content will be popular amongst your customers.

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