Small businesses need to develop great content around targeted keywords and get quality inbound links... just as any other business does. On the PPC front, small businesses need to write great ads, target the right keywords, and have great landing pages... just as any other business does.
This begs an obvious question: If it's all the same, why is Search Engine Land starting a new column dedicated to small business search marketing?
Let’s get this out of the way right now: Hands-on SEO and SEM for small businesses is no different than it is for large corporations.
Small businesses need to develop great content around targeted keywords and get quality inbound links… just as any other business does. On the PPC front, small businesses need to write great ads, target the right keywords, and have great landing pages… just as any other business does.
This begs an obvious question: If it’s all the same, why is Search Engine Land starting a new column dedicated to small business search marketing?
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