As with many other areas of the business, the decision to 'make or buy' applies to the search engine marketing function. Whether you decide to go with an outside agency, or develop and train a dedicated in-house team depends on whether search is considered a core component of your business. The SEMPO State of Search Marketing report for 2006 (published Jan 2007) showed that the trend for 2007 is that more and more companies will be pulling the search marketing function in-house:
As with many other areas of the business, the decision to ‘make or buy’ applies to the search engine marketing function. Whether you decide to go with an outside agency, or develop and train a dedicated in-house team depends on whether search is considered a core component of your business. The SEMPO State of Search Marketing report for 2006 (published Jan 2007) showed that the trend for 2007 is that more and more companies will be pulling the search marketing function in-house:
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