“The new phone book’s here! The new phone book’s here!†Steve Martin’s character in the movie The Jerk is ecstatic. He rifles through the pages and finds his name. “I'm somebody now! Millions of people look at this book everyday!†He knows the importance of being listed. “This is the kind of spontaneous publicity—your name in print—that makes people. I'm in print! Things are going to start happening to me now.â€
Businesses feel the same way. They are excited to see their name first appear in the phone book. And the emotion would certainly be stronger if their business was not there. Businesses have a vested interest in helping customers find them. They know the importance of being listed.
The Jerk had it easy. The phone book was it. But his words ring true today. Now businesses face the challenge of myriad local sites featuring listings that range from simple names and addresses to extensive profile pages.
“The new phone book’s here! The new phone book’s here!†Steve Martin’s character in the movie The Jerk is ecstatic. He rifles through the pages and finds his name. “I’m somebody now! Millions of people look at this book everyday!†He knows the importance of being listed. “This is the kind of spontaneous publicity—your name in print—that makes people. I’m in print! Things are going to start happening to me now.â€
Businesses feel the same way. They are excited to see their name first appear in the phone book. And the emotion would certainly be stronger if their business was not there. Businesses have a vested interest in helping customers find them. They know the importance of being listed.
The Jerk had it easy. The phone book was it. But his words ring true today. Now businesses face the challenge of myriad local sites featuring listings that range from simple names and addresses to extensive profile pages.
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