Worthless Meta Tags used by SEO Companies

Everyday I am amazed by the countless number of pointless tags that are inserted into the header of a website. The largest issue with such tags is that they push a website’s content further down within the source code of the page. I will freely admit that Google and the other search engines are looking deeper into pages to find a page’s actual content, but why make the search engines work that hard? Included below are a few of the most common worthless tags inserted into the header information of a webpage and why they carry no value in a SEO campaign.

<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">

The reason this value carries such little weight is that a search engine will spider a page without regardless of whether a webmaster includes such header information. As long as there are links pointing to the page, from pages that have PR, then the Google will find the pages. The only time this header tag is of value is when a webmaster wishes to stop the search engine from following a page and even in this circumstance the search engine may ignore the instructions provided. A robots.txt file is always the preferred method to exclude pages and also the method that most search engines will heed.

<META NAME="REVISIT-AFTER">

This is yet another tag that is commonly ignored by the search engines. The search spiders have their own schedules and frequency upon which they decide to visit webpages. Telling a spider to visit a site more frequently simply does not work.

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