Despite tough economic times, and advertising budgets being pulled back in almost every sector I know of, companies are still recognizing the need to be different to stand out from the competition in such bleak times. Many of the prospects I’ve spoken to in the recent past have told me that they intend to get a fresh look by revamping their website, but of course, SEO wasn’t baked into that process. In fact, I’ve one lead even told me to ‘call him back in 6 months, once the design was done so we could revisit SEO for his site.
Assuming you’ve passed the first challenge of letting your client know that you or your agency are fully capable of working with their web designer/agency, the path to creating an SEO friendly website lies in the ability to bake SEO into the design process.
Here are 6 steps to make that process as easy, enjoyable, and productive as possible when working with the designer who will ultimately create structural and navigational elements of the client’s website. (more…)