Let’s face it executives love reports. If you work in-house, your VP or Director of Sales/Marketing just wants to see that everything is going well. If you are an agency, it’s all about those pesky reports. We are the magicians that turn tons of raw data into a multi-color rainbow of happiness.
My guess is that you use the standard reports from AdWords; keyword, ad group, and account performance reports. But here are a few more you might be missing and how they can make you look like the Rock Star you really are in the eyes of those executives.
This is my favorite report when I have an account running ads on the content network, especially when they are a B2B or otherwise non-teenager focused company. This report allows you to pull information on what partners on the content network are performing. It’s best to use when you have conversion tracking activated on AdWords. (more…)