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Choosing a Web Friendly Name for Your Business

Small is Beautiful - a Column From Search Engine Land

Groucho is not my real name. I'm breaking it in for a friend. - Groucho Marx

One of the most important and one of the most difficult decisions that a business can make is what to call themselves. A friend managed to put together a business model in few days. The same friend struggled for months to come up with a name to go with that model, and sent me emails every few days with different ideas (Hey, Bill, what do you think of this one...). He finally choose a name after much begging from me.

The challenge of finding a name to represent your goods, your services, and yourself has become harder because of search engines, and because of the global reach that a web site can provide...

Click to continue reading...

Small is Beautiful - a Column From Search Engine Land

Groucho is not my real name. I’m breaking it in for a friend. – Groucho Marx

One of the most important and one of the most difficult decisions that a business can make is what to call themselves. A friend managed to put together a business model in few days. The same friend struggled for months to come up with a name to go with that model, and sent me emails every few days with different ideas (Hey, Bill, what do you think of this one…). He finally choose a name after much begging from me.

The challenge of finding a name to represent your goods, your services, and yourself has become harder because of search engines, and because of the global reach that a web site can provide…

Click to continue reading…