Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.
What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21 percent are completely satisfied, according to a Jupiter Research published late last year.
What causes this dissatisfaction, especially for B2B marketers? There are five factors at work:
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